Blog
2010 and beyond
It's the beginning of February, and the strategy for 2010 is complete.
Not only that, but we are also defining a strategy for the next three years - all the way up to 21 September 2012.
A while ago I set that date as a target, by which time POD would have reached 3 billion people with the message of Peace Day. A big mountain to climb.
But it was necessary to set a goal, and now more than ever, I can see it becoming a reality.
In 2012 the Olympics will come to the UK, and just as the Olympics bring the world together in the name of sport, we must do the same in the name of peace.
So in these next three years, every Peace One Day effort must grow exponentially. Our programs in the arts, in sports, in highlighting life-saving activities - all of them - must touch more people, and those whom we reach must pass along the message of Peace Day.
Right now, in fact, we are engaged in sensitive discussions to bring POD's message to new places that need it most - I can't reveal any details, but if we pull this off, we will have taken what we accomplished in Afghanistan to other areas of armed conflict around the world.
And if we do pull this off, we'll be well on our way to meeting our goals for this year and the years ahead. Look to this space for updates on these initiatives and others.
But, by far, the most important part of our strategy is: YOU.
Be a part of the peace process.
Be a part of institutionalising Peace Day.
Be a part of that three billion. Follow the three steps to Peace One Day:
- Decide what you will do to make peace on 21 September, at school, at home or in your local community;
- Log your Peace Day commitment at www.peaceoneday.org;
- Tell others around the world and ask them to complete the Three Steps to Peace One Day.
Join us.
In Peace,
Jeremy